BetterMarketing VIP
Unlock Exclusive Marketing Strategies & Master In-Demand Skills In One Intensive Training
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Unlock a World of Marketing Expertise: Elevate Your Digital Efforts with BetterMarketing VIP Training
Inside This Training You Will Find 5 meticulously crafted courses, each addressing a crucial aspect of your digital marketing career
VIP Course #1 - Improve Video Production In One Day
Inside This Course You Will Find The Next Modules
Course Introduction
- Course Introduction
- Customer Service Introduction
- Item Checklist for Video Improvement
Audio Quality
- Introduction to Audio
- Microphones
- Getting Rid of Sound Echo with Studio Foam
Improving Your YouTube Videos
- Improve Your YouTube Videos for YouTube Marketing
- Case Study: How Mistakes in Videos Can Hold You Back
- Should You Prescript?
Lighting Setup
- Improving Lighting, Background,and Shadows
- Lighting and Shadows
Common Video Formats
- Best Video Format for Presenting or Teaching
- Picture-in-Picture Video Production
- Screencast Video Production
- Talking Head Video Production
- Five Video Format Options
Filming and Video Quality
- How Long Should Videos Be?
- Editing
- Five Camera Options to Film Your Video
Presenting and Content Delivery
- Body Language Introduction
- Clothing and Appearance
- Speech and Tone When Presenting
Fixing Speech Issues
- What If You Have an Accent Like I Do?
- Get Rid of Parasite Words in Your Speech
This Course Contains A Total Of 24 Videos
VIP Course #2 - Procrastination Reversal
Inside This Course You Will Find The Next Modules
Course Introduction
- Procrastination Reversal Introduction
- Procrastination Is A Habit
Why We Procrastinate
- Are You Avoiding Unpleasant Tasks?
- Fear of Criticism or Failure
- Is Perfectionism Holding You Back?
- Fixing Procrastination Due to Overwhelm
- ADHD - Real and As a Figure of Speech
- Why Do People Procrastinate?
- Why Do People Procrastinate - Exercise Answer
Biology Related Procrastination
- Happiness Hormones and How They Affect Productivity
Getting Rid of Distractions
- Eliminating Interruptions
- Learning to Say No is Productive
- Creating Room and Time for Focus
Case Studies
- How to Get Long Term Motivation
- Examples of Tasks with Equal Motivation but Different Procrastination
- Short Term Motivation to Get You Going on Your Task
- Real Time It Takes to Build a Habit
Work Environment Optimization
- Natural Light and Fresh Air
- Adjusting Colors
Motivation and Mindfulness
- Procrastination vs Prioritization and Mindfulness
Mindfulness for Procrastination
- All Productivity Starts with Mindfulness
- How to Start Practicing Basic Mindfulness Today
- How Changing Technology and Social Environment Affects Self-Awareness
- Defense Mechanism of Displacing Blame vs Mindfulness
- Mindfulness Exercises
- Mindfulness Challenge
This Course Contains A Total Of 34 Videos
Course #3 - Customer Service And Support
Inside This Course You Will Find The Next Modules
Course Introduction
- Course Introduction
- Customer Service Introduction
Using Positive Language
- Saying No in a Positive Way
- Adding Positive Words to Your Customer Interactions
- Examples of Negative Words Not to Use and How to Rephrase
Customer Service Tools and Resources
- Customer Service Software and Tools
Customer Service Fundamentals
- Customer Care Important for Growth
- Customer Support vs Customer Experience
- Seven Types of Customer Complaints
- Anatomy of a Customer Complaint Interaction
Active Listening Skills
- Active Listening for Your Customer Service
- Example of Active Listening and Improved Comprehension
- How to Not Lose a Customer With Bad Support
Emotional Intelligence in Customer Service
- How Emotional Intelligence Plays a Role
- Introduction to Empathy
- Using Emotional Intelligence With Your Customer Support Interactions
- Emotion Checklist
- Understanding the Emotion of Anger
Dealing with Difficult Customers
- Example of an Angry Customer Email and Common Misunderstandings
- Dealing with Angry Clients and Deciding When to Fire Clients
- Firing Bad Clients - How to Say Goodbye in a Professional Way
Creating a Unique Voice and Personality
- Inspiring Client Interactions
- Examples of How to Add Engagement and Proactive Support
- Podcast Example to Learn From
- Example of Grout Product Creating Support Group on FB
- Say Thank You in Every Communication
Online Reviews and Customer Development
- Getting Insight Despite Hurtful Comments
- Customer Service Through Google Alerts
- Incorporating Customer Support Into Feedback and Product Improvement
- Customer Development by Steve Blank
- Eric Ries - Lean Start-up and Product MVP
Using Customer Feedback
- Creating a Customer Feedback Survey Using Free Google Forms
- Creating an Account in Google Docs to Use Google Forms
- Multi-page Forms
- Script for the Feedback Collection Email
- Customer Feedback Form Results
This Course Contains A Total Of 37 Videos
Course #4 - Social Media Management
Inside The Course You Will Find The Next Modules
Course Introduction
- Course Introduction
- Structure of the Course
Full Marketing Calendar Expansion
- Expanding Into A Full Marketing Calendar
Content Creation Strategies
- Photo Image Creation
- Video Editing
- Video into Blog Post
- Optimize Text Content Creation
Using Viral Content
- Introduction to Using Memes
- How to Begin Finding Viral Memes
- How to Create Your Own Image Memes for Free
- How to Create Your Own Viral Gifs
Freelancing on Fiverr
- Fiverr and Freelancing Introduction
- How Many Gigs to Create and Leveling Up on Fiverr
- How to Apply to Become a Seller on Fiverr
- How Your Fiverr Freelancing Profile Should Appear
- Introduction to Fiverr SEO
- Fiverr Keyword Checklist
- Copywriting for Title to Make Your Gig More Attractive
- Fiverr vs Upwork
Social Media Strategy
- Overview of Potential Goals and Strategies
- Social Media Marketing Calendar
Content Creation and Management Tools
- Content Repository For Post Re-use
- One Place to Put All Your Important Pages and Share
Sharing and Publishing Content
- Revive Old Posts for Social Sharing
- Posting as a Personal or Business Brand
- How to Create a Content Strategy
Getting Others to Promote You
- Quotables Strategy to Make Customers Promote Your Business
Starting a Social Media Marketing Agency
- Overview of Marketing Strategies
- Checklist to Build Credibility and Branding
- Example of Using the Google Keyword Tool
- Basic Agency Keywords
Outsourcing and Social Media Management
- Steps to Ease Into Outsourcing and Prerequisites
- Automation vs Outsourcing vs Being Present
- How Long Each Type of Posting Takes
- When You Should Not Have a Social Media Calendar
Automating and Outsourcing Social Media
- Beginning to Automate Posting on All Networks
- What Role Social Media Will Play In Different Projects
Launching and Promoting Content
- Scheduling a Launch of Content or Products
Social Media Automation Tools & Strategies
- Social Media Automation Introduction
- Social Media Automation Tools Overview
- Inside Look at How I Use SocialOomph
Finding Leads
- D7LeadFinder Lead Generation Introduction
- D7LeadFinder Results
- How to Come Across Professionally to Potential Clients
LinkedIn Messaging Selling Leads
- Options for LinkedIn Messaging Automation Tools
- LinkedIn Connection Messaging Template
- LinkedIn Welcome Message Template
This Course Contains A Total Of 56 Videos
Course #5 - Entrepeneurship Start Your Own Business
Inside The Course You Will Find The Next Modules
Introduction & Mindset
- Course Introduction
- Structure of the Course
- Correct Entrepreneurship Mindset
Productivity & Focus
- Productivity Skills That Will Help You
- Five Productivity Tips
- Your Brain and Business
- The Marshmallow Test
- Think How Jeff Bezos and Mark Zuckerberg Think
Writing a Business Plan
- Balance Sheet Introduction
- The Cash Flow Statement
- How to Calculate Gross Profit, Net Profit and the Bottom Line
- How to Calculate Profit Margin
- Example of Calculating Profit and Margin
Business Registration & Launch
- Should You Register Your Business
- Company Registration and Formation Decision
- Why You Need A Commercial Bank Account
- Difference Between For Profit and Nonprofit
- Idea To Reality: 3 Ways to do a Great Product Launch
- How to Choose a Great Website Domain Name
- How to Choose a Great Business Name
- How to Set Up Your Website Quickly, Cheaply and Professionally
Timeless Books & Resources
- Entrepreneurship Books Introduction
- Book Summaries: Think and Grow Rich, E-Myth Revisited, Outliers, The 4 Steps To The Epiphany, The Lean Start-up
Validating & Choosing Business Ideas
- Paid Feedback Options
- Common Business Ideas
- Choosing an Influencer Niche
- How to Get Feedback on Business Ideas
- Correct Entrepreneurship Mindset
- Having Too Many Ideas
- Five Types of Business Risk
Protecting Your Idea & Planning
- Should You Follow Your Passion
- Intellectual Property Protection
- How to Protect Business Ideas
- Protect Your Business by Creating a Moat Around It
- More on Moats, Barriers and Being First
- My Decision of Whether to Get a Trademark
- Business Planning Introduction
Promotion & Marketing
- Marketing Plan Introduction
- Basic Marketing Plan for an Ecommerce Product
- Local Business Marketing Plan Example
- Marketing Plan for a Blog, YouTube, Podcast, Influencer or Coach
- Marketing Plan for a Platform
- Marketing Plan for an Innovative New Product
- B2B Company Marketing Plan
Business Systems & Technical Considerations
- Creating a Business System With Automation and Outsourcing
- Tips to Learn to Code on Your Own
- Nightmares From Outsourcing Technical Product Development
Productivity Apps & Project Management
- Productivity Apps Introduction
- To-do List Apps & Proper Ways to Make To-do Lists
- Time Tracking Apps & Signing Up For Trello
- Creating a New Board, Inviting People, Working With Tasks & Starting To Work With Your Team
Inspiration & Strategies
- If I Personally Had to Start a Business From Scratch Today
- Local Business Bookstore
- Practical Approach to Starting an Online Business
- Starting an Agency Business
Writing a Business Plan
- What Is A Business Plan
- How Long Should a Business Plan Be
- The Executive Summary of a Business Plan
- The Product Section of a Business Plan
- The Stage of Your Business
- The Marketing Plan of Your Business Plan
- Your Business Competition
- Your Revenue Streams
- Pricing and Customer Lifetime Value (LTV)
- Your Founding or Management Team
- Your Business Unit Economics
Raising Capital
- Fundraising Introduction
- How Much Money You Need To Raise
- Worksheets: New & Existing Business Expenses & Calculating How Much To Raise
- Fundraising Paths Worksheet
- Bootstrapping Your Business
- Raising Money From Different Sources
- Creative Fundraising: Host Events, Workshops or Sell Educational Products
Case Studies & Takeaways
- My Case Study: Part 1, 2 & 3 (Early Entrepreneurship, Growth & Success)
- Optional Part of the Course
Generating Business Ideas
- Getting Business Ideas Introduction
- Worksheets: Picking an Industry & Identifying Business Goals
- Combining Industry & Goals for Unique Ideas, Adding Demographics & Psychographics
- Template Pitch Your Business Ideas to Investors, Bigger Checklist & Exercise
This Course Contains A Total Of 108 Videos